Have you ever watched one of the Top Gear UK challenges, from the good old days of Clarkson, May, and Hammond?
The amphibious cars, DIY caravans, lorry drivers, hot-hatchbacks, cheap Porsches, etc. There is one thing in common. There is a scoreboard, the points make no sense, it’s all a big laugh, and on that terrible disappointment, it’s time to end.
This is what I equate growing an Instagram was like in 2024.
I did the things. I’ve made many pieces of content across stories, reels, and posts. I’ve sewn and knit a varied amount of things. I’ve done silly trends, serious reviews, inspirational posts, filmed tutorials, recorded thoughtful voice overs, and participated in the “add yours” cards on stories.
I turned on metrics. I carefully analyzed posting times, consistently shared things to keep engagement up, took breaks to avoid spamming, carefully thought of 3-second hooks, transcribed subtitles, filmed artistic shots, and agonized over lighting. I networked, supported other creators, and tried to make genuine connections. Got burned a few times by people who only interacted with me for the follow and stopped talking to me and following me after months of supporting them. It’s tricky making friends on that platform. Connections are either amazing, lovely people, or not at all. I met several lovely people too, it wasn’t all bad.
I ended the year with higher engagement, more friends, and negative or neutral growth depending on the refresh. The metrics contradict themselves constantly. I’ve lost as many followers as I’ve gained. I’ve learned I had ghost followers who were keeping my engagement low. I also had accounts following me that left the platform through Meta’s deactivation due to idleness. It’s one of the worst algorithms, showing your followers your posts days after you share them. Zuckerberg, do better.
I ended 2024 feeling like I was on a Top Gear challenge. Meta added and subtracted points to my metrics total willy nilly, like Richard Hammond getting minus “exactly the points he had” so that he ends with naught. It was nonsensical and mind-boggling. This platform provides no satisfaction in what you accomplish. I got one point here, minus a thousand there, 20 points for this task – yada, yada, yada.
So 2025, what am I doing with my time? What am I working towards? I am going to write more and move on from growing an Instagram account to open a shop. Not interested anymore. It’s not happening and I think it’s a blessing. Fiber art creation is going back to being a hobby. I’m not going to be a fashion designer, or a pattern designer, or a sewing educator, or a part of fixing fashion. I am going to make things I like and have fun, and share what I want where I choose for the fun of it. I have a backlog of projects that I haven’t shared here because of the distraction of Instagram. I am looking forward to writing more, new things, and celebrating the victory of finishing the Udal Cuain manuscript. Available to peruse here. I’m going to do art, I’m going to garden, to bake, learn things, and work hard. I’m excited about it. The key intention is to focus on fulfillment over productivity, and when my to-do list is crossed off to feel fulfilled, not productive.
What are your plans or goals for 2025?
One Rabbit Riot 