At the beginning of January 2024, I made a post for fun predicting what I thought would become popular trends in 2024. Now that it’s December, how well did I do? I accurately guessed 6 out of 10 of the predictions I made! So what were these trends that I predicted and what did I get wrong? Let’s jump in!
Gameday Outfits
The NFL had a moment this year with the spotlight of Taylor Swift and Travis Kelce, and her gameday outfits became a source of public fascination. This created a wave of gameday outfit inspiration online, sparked by Blokecore in 2023. This carried on through WAG fashion and trickled into the mainstream. The Paris Olympics created fashion buzz, as did the movie Challengers. There was a rising fascination for F1 in the US. Not to mention the popularity of the team-branded baseball cap and Adidas soccer shorts paired with a button-down shirt. This one was a big deal and was unifying to be honest because who doesn’t like at least one of these sporting events? There is something for everyone.
Patches and Visible Mending
This definitely became a trend as DIY fashion and upcycling continue to grow in popularity online for sustainability and creative expression. Mending and learning to sew continues to rise in popularity as people choose to opt out of the fast fashion loop in search of clothing that will last all while standing out in a crowd. I think we can agree there was a hive mind within fashion since the Tik-Tok “core” aesthetics took off at the beginning of the decade and we are all looking for original ideas again.
Colorful Knit Accessories
Similarly, knitting along with crochet has continued to grow in popularity as hobbies and as a way to create DIY fashion by hand. It was so popular that chatGPT patterns and AI-created crochet and knit images cluttered the creative space. With Balletcore being popular, so were leg warmers and slouchy socks. Fingerless gloves, colorful hats, and brightly colored vests made 2024 what it was – a fiber artist paradise.
Exaggerated Tailoring
This was seen on the runway, with tailoring having a moment with trousers, vests, and blazers finding popularity once again. Dramatic shapes were popular on the runway. I also saw vests and dramatic trouser shapes in mainstream stores. I think this should always be in style so let’s keep in that way fashion trends. It’s a classic.
Resurgence of the Flip Flops
Yes, these were hailed the “It girl” shoe of the summer after Gisele Bundchen (yes I know I’m missing the umlauts) was seen wearing them. The specific flip-flop brand Havaianas, was the iconic style of 2024, but luxury brands tried to corner that market with $900+ flip-flops. I think it makes sense for these to come around again after how long the Birkenstock sandal has been the favorite choice, followed by Tevas, it’s the next logical evolution from clunky to delicate. Personally, all three of these drive my feet nuts but I’d probably choose the Teva for comfort or flip-flops for sheer chillness. Flip-flops were also worn by athletes at the Paris 2024 games.
Jersey Shore Nostalgia
Indeed Ed Hardy and Von Dutch did trend again this year! Mainly with teens and tweens, but this styling returned to the runway with Kim Petras’ Spring 2024 collection which featured Ed Hardy’s iconic designs. I’m excited for this era of fashion to return because I enjoyed the late 2000s-early 2010s fashion and the over-the-top spectacle of it. I’m certainly more for this than the mob wife styling of early 2024.
Parasols for Sun Relief
This one I thought, was a long shot but it made sense for it to become a trend because of how practical they are while protecting skin from UV damage. They are technically better for the planet than single-use sunscreen. I was not wrong. This market is projected to grow from 2024-2032 as the parasol or sun umbrella market is anticipated to grow globally. In 2024, there was significant growth as a trend for Japanese men. That’s a result! 🙂
What Did I Miss the Mark On?
- ARMY-core was not a thing even though all BTS members were in the military this year, no trends emerged from this across the K-pop sphere. The only popular examples of camo I saw were from Chappell Roan’s ‘Midwest Princess’ camo hats from her tour and the Harris-Walz campaign hats which copied the same style.
- Gilded Age Finery did not take off like I hoped. The only instances I found were Bad Bunny’s Met Gala look and Paris Fashion Week using late Victorian and Regency era opulence as inspiration for glamour.
- Bonnets this was a flop except for two key shifts. One I hope I explain right because I am not familiar with the hair culture. According to a few articles I found black men styled bonnets as a protective hair style in 2024. Secondly, hats became popular again with rope hats and pillbox styles being the most talked about.
- Cosmic Cowboy or Sailor Cowboy would have been accurate if I had dropped the qualifiers. Cowboy was the most iconic aesthetic of this year with cowboy styling, media, and country music being a key player in pop culture. Americana in general had a moment which is odd but hopefully a turning point for unification in my divided land.
What were your favorite style moments of 2024? And did you participate in any of these trends?
One Rabbit Riot 