Have you claimed your deal yet? What are you waiting for? Has every platform, company, or application on your device prompted you to check out their coupon code for an amazing, one-time-only deal?
This year has felt different. Maybe it’s the economy of the United States in 2024, or perhaps it’s the fatigue of advertisements from how many ways we see them nowadays. The Christmas shopping season took on a new flavor in 2020. Sales migrated online, and shopping days—Black Friday and Cyber Monday—became “Black Friday all month” and “Cyber Week.” I feel like Charlie Brown, I’m aghast at the rampant consumerism, which leads me to believe I have changed.
I think it is the amazing work of normal people who have started talking about the current tour-de-force of consumerism that is becoming normalized in first-world nations. I started taking serious note of this during Fashion Roadman live streams, where he discussed the voracious gains of the conglomerates – Kering and LVMH to grow every quarter. While growth was sought, prices soared, and quality took a nosedive. How was this happening? This was a never-ending I sought to learn more about throughout 2024, and along the way, I discovered the web of destruction that almost every company is caught in. Cheaper materials, cheaper production, the global south, slave labor conditions, child labor, toxic chemicals, microplastics, lithium mining, and planned obsolescence. That is as concise as I can get, and trust me, there is so much I’d like to write about on this topic.
How does this connect to Black Friday and Cyber Monday? Well, I used to have a bit of a shopping addiction. This season used to wreck my bank account. Saying no to things I didn’t need because I like clothes was difficult, as dumb as it sounds. It was my way of hiding from my problems by giving me a little treat. I wasted a lot of money and time working to make up for the financial consequences of my actions. Most importantly, it never gave me true happiness. So, if you are struggling with all these sales being shoved in your face, I feel you.
I did go to my local Premier Outlets on Black Friday to pick up a gift for my stepdad and was immediately tempted by the sales and a cute pair of pants I had seen the day before from Old Navy. That’s where being aware of how and where our clothing is being made can really help to wake up to the noise – I remembered where Old Navy makes their clothing in the global south in countries like Bangladesh, where labor conditions are despicable. I snapped out of it. Does this mean I will never shop from Old Navy or another company like them? No, because the system is broken, and all clothing and manufacturing are tainted right now by the Temu and Shein models. But it is helping to only buy if I need something and try to upcycle or make the garment so I can understand how much goes into the process of the garment worker.
Ironically, as I was leaving I saw a sign on the Forever 21 store that they accept Shein returns. We all know where those are going.
This brings me to what actually sparked this post today, it was an email I received from Converse, which advertised a Cyber Monday 75% off sale on everything! Yeah, that’s what the email said. Dubiously, I clicked the link to check it out. I had heard that Nike (the owner of Converse) had a slow 3rd quarter and is falling behind Adidas in the 2020s due to the popularity of the Samba and Blokecore in recent years. Maybe it was true to make Q4 a success? I was surprised by what I saw!
I was surprised to see nothing even approaching 75% off. Either there were a few items that sold out, and the 75% off is gone, or this deal was carefully worded to get traffic. I was disappointed. This goes along with many deals I saw this year on Black Friday and today on Cyber Monday. It’s lackluster. I was looking at colors to touch up my roots and saw that Arctic Fox was running a cyber deal through Amazon, and it was more expensive than the price it was advertised when I purchased it. So what is my point? Be wise and buy what you need when you can afford it, but don’t let the talons of consumerism dig into your wallet this year because there is a cost, and we can’t afford the cost of hyperconsumerism on our fellow humans in the global south, the planet, or our finances.
I saw a short clip someone shared that said on Black Friday, everything is being sold for the price they want. I can attest to receiving junky quality items that were being sold as Black Friday and Cyber Monday deals. It’s a web, but let’s marinate on the problems being brought to light and fight together to solve this problem. I think in time we can sort this out.
I hope wherever you are, you are feeling warm (if you are a Northern Hemisphere person, winter is in full force here!) and know that you were made for a purpose. Thank you for spending time with me today. ❤
One Rabbit Riot 