On February 6, Ateez will release their fourth installment of the Golden Hour series. I am excited, after a year and some change of not loving the direction of their sound, will this bring back my hype for Ateez? I hope so!
I discovered Ateez in 2022, not long after their “Don’t Stop” single was released. I was hooked and dove head first into the lore, the sound, the vibes. From their debut Pirate King through the ebbs and flow of Hala Hala, The Wave, Wonderland, Say My Name. I was impressed by their unconventional sound. Their vocals have depth, and the dancing true rhythm. The World was my first album series release to take in.
Each part of this trilogy is a sonic treat. The World Part One drops us in a secret resistance announcing itself. Part Two, follows the members while they navigate the covert mission in the world, and Part Three is the showdown where you learn about a secret school they escaped from. Bouncy will forever be my favorite release. It was such a fun time for Kpop.
In between The World and Golden Hour, the Ateez animal plushies were released. These “Aniteez” live on a floating pitate ship, sailing the skies. All in true concept form.
Next Golden Hour Part One released with a real world flair and explored LA and Mexican flair which I loved. Work helped me process buying a house. Siren and Arriba helped me get through the endless unpacking. This, on top of all their past discography, had me on the edge of my seat for whatever was next!
That would be Golden Hour Part Two, and the disappointing “Ice on My Teeth” title track and just okay B-sides that did not grab me. This had never happened to me as an Atiny! With anticipation, I hoped the next release would be a favorite – but it wasn’t. 😵💫
Golden Hour Part Three, was not as bad as Part Two, but dang I just didn’t vibe with it. That is the frustrating thing about art, if a piece of art doesn’t connect with you, you feel like you are stuck on the outside looking in.
But then, Golden Hour Part Three – In Your Fantasy Edition dropped and it sparked my interest again. I gave Lemon Drop another listen, and started to get the different musical format and style. I felt less like a fake Ateez fan, because after two straight releases of not getting it, I began to wonder – am I still a fan? Did I grow out of it?
So, with all that context, when I saw the trailer for the upcoming Golden Hour Part Four, and, I am seriously excited! It sounds like old Ateez but with the new sythesized into a great offering. I think my inner Atiny, may be on its way back!
From the preview Ghost reminds me of b-sides from The World era. Adrenaline has the emotion and power of Hala Hala, Guerilla, Wonderland, etc that pulled me in initially. Nasa, is reminiscent of Wave and the Golden Hour Part One era. On the Road, seems to be the synthesis of where their music explored in Golden Hour Part Three era but in a new way that I connect with. It reminds me a bit of The World Part Three as well! Choose is something new, I’m ready to give a try. It doesn’t sound like Ateez, more like NCT or a Stray Kids Japanese release – and that’s not a bad thing. 😃
I can’t wait to hear the full album and see if this is the missing piece that connects their discography into one melodious note, instead of a stunning concerto ending in a discordant crescendo.
One Rabbit Riot 
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