Unrelatabilty and 2025 Holiday Campaigns

I had plans originally to write about Ralph Lauren Christmas on its own, but then I saw two advertisements, one from local brand Steel City and another from Banana Republic, so bizarre that I knew I would be here. Hopefully not ranting too much, for the goal of this discussion for me is to think more deeply about the subtle oddities in my culture, I see weaving themselves in, like they are normal. Overconsumption, cultural appropriation, and the cosplay of wealth.

Banana Republic’s Holiday Edit

So what does fippery have to do with it? Fippery is another word for ostentatious; it’s showy. Frivility in dress or style. I also find the attitudes of these two brands, and I do want to write about exactly that. Banana Republic has always been in my mind, a bit ridiculous. But with every re-watch of Seinfeld, I see J. Peterman in Banana Republic’s threads, but their recent holiday commercial pushed me over the edge. They are that nonsense.

The holiday commercial is set in Ireland, County Cork, and I know I haven’t been to Ireland in 20 years, but dang, nothing about this commercial felt authentic. They play a cover of “Linger” from the Cranberries over the holiday scene in a pub, wandering around the town, finding a telephone booth with Irish Gaelic on the sign. They are all wearing vaguely Irish clothing, but really it looks like cast walked through a Premium Outlets on their way to Castletownshend, Cork. There are lovely Irish Christmas songs and many other songs by Irish bands that would have captured the spirit of the season better than a breakup song. No shade to the Cranberries, I love them. There were better Cranberries songs to pick. Personally, I would have looked at Dreams, Ode to My Family, and I Can’t Be With You to capture the nostalgia of the season with a non-traditional song.

Moving beyond the music, there was nothing really Irish about this ad. We barely see the town, we barely see the people, or the ancient beauty of Ireland. Think about movies such a Waking Ned Devine or Banshees of Inisherin – the landscape is a character, so is the music, and community. Ireland felt warm, not in temperature, but in the warmth of the people. The land feels like there is magic just under the surface, an imagination unbreakable, and a spirit that carries the culmination of all those who came before in an essence that makes you want to know more. The sweaters are intricate, made with the intention of preserving heritage crafts. Just take a look at Banana Republic’s holiday page compared to Blarney Woolen Mills, which is based in County Cork! The source material was right there. I guess what I am trying to say is obvious: Banana Republic’s collection is the fast fashion version of Irish style, don’t fall for it, no matter how they try to sell you on the “luxury” of it all. Now, what really bugged me about this ad was, in my opinion, the cultural appropriation of it all.

There is a fairisle sweater in this Irish collection, which is actually a Scottish heritage craft from the Shetlands. This sweater contains wool from Italy, being sold as an Irish-inspired sweater. You couldn’t even use Irish wool? Or include iconic Aran sweaters? Fisherman sweaters like the iconic one from When Harry Met Sally? The Donegal Wool sweater and sweater vest, straight up annoy me because these are again Italian wool. There is a wonderful mill in Donegal called McNutt that could have supplied true, authentic craftsmanship. We still have our clothing pieces from this store and Blarney Woolen Mills, 20 years later. I don’t like Ireland, which has been used for centuries, been the butt of the joke for centuries, being used again to peddle some lackluster clothes.

Gap, Inc. is a huge brand; they should have invested in sustainable Irish materials and supported the local Irish economy by using Irish craftspeople to create this collection. But just like J. Peterman, they come and see, then they steal other cultures’ designs to make a quick buck from subpar clothing. Look at the prices! The Banana Republic sweaters, made in Italy with Italian wool, versus the Blarney Woolen Mills sweaters made in Ireland from Irish wool, both made from merino wool, too. Local is better. Also, look at the craftsmanship of the Blarney sweaters; those cables are stunning and also affordable. Shame on you, Gap!

Steel City, What Are You Doing?

Actually, to quote the Big Fat Quiz Show, “You slag!” Steel City is a brand no one outside of the Pittsburgh area will know about, and that’s okay. Small businesses are great, and when this brand first started, they were cool. Their claim to fame was hyper-local graphic tees of beloved cultural things such as Turners Tea, the Stillers (aka the Steelers), Kennywood, Mr. Rogers, the Pens (Pittsburgh Penguins), and nostalgia. Over time, though they have expanded, which is great, creeping out to the suburbs of Cranberry and Ross Park Mall, and that is where things have taken a bizarre turn. In 2022, I went to their location in Cranberry Township and was appalled by how tissue-paper-thin the new items were. We had bought pierogi and Potato Patch shirts, which were of great quality, but the new stuff was off. The prices, quite higher than before, and I was no longer interested in their stuff.

But as targeted ads go, I keep seeing their stuff everywhere, and it has gone in some random places. There was a motorcycle and a desert aesthetic to their pieces now? Okay, odd. Neither of these things has anything to do with Pittsburgh. I guess the name is the only connection? Next, I got ads for quiet luxury workwear pieces, the local graphic tees, now behind a t-shirt club paywall. It felt soulless, and I was incredibly disappointed. I thought in the beginning maybe they were going to make the items in Pittsburgh, but they are made overseas. This morning, though, I got an ad that straight up felt out of touch.

Seriously? In this economy? With the amount of destruction the fashion industry creates on our planet? Honestly, Steel City, what the flipping heck are you doing? This brand is neither relatable nor cool anymore. Wasteful consumption is not in style, no matter what the internet says.

Ralph Lauren Christmas

Now, Ralph Lauren isn’t promoting this; this is just a TikTok trend, and I just wanted to drop my two cents. I’ve spent the last five years chasing the nostalgia of old Christmas, Christmas before everything hurt. Before people died. When I was a kid, things were simple. No matter how much you spend, decorate, chase – this aesthetic is not going to fix what is broken in your heart. I encourage you to seek out authenticity this Christmas. Volunteer time at shelters, donate supplies, check on neighbors. Call those friends or those family members you haven’t seen in so long and connect once again. The Home Alone house is stunning, but remember, what brings the true Christmas spirit is the relationships reconciled for the Old Man and Kevin on Christmas morning. People over things, always.

December 10, 2025

#77 – Giant’s Causeway

I’m currently watching the newest season of The Great British Bake Off, and it is bringing back wonderful memories from my childhood, thanks to one special contestant – Iain Ross. Iain is from Belfast, Northern Ireland, and his Irish charm reminds me of my trip to Ireland as a kid. He reminds me of the people I met, including my family members who live in County Antrim. He reminds me of my grandma, Florence, and my Gormley family tree. But I also remember the wonder of exploring this place called Ireland (and Northern Ireland) as an 8-year-old kid, who heard the legends of the places we saw, and found the stories truly magical.

Now, for political reasons, I wasn’t able to see Belfast due to some tensions around Orangemen’s Day. But there were lots of other cities and sites were got to see. There were stories of Dunluce Castle’s kitchen falling into the sea during a party. That was probably true. There are the ruins of tall towers, made to hide in safety from Viking raids, and also historical. But then there were the stories that lean into the fantastical, like the story of Finn MacCool and the Giant’s Causeway.

I had forgotten about the magical origin story of Giant’s Causeway until Iain turned the story into a pastry sculpture for the showstopper round. Finn MacCool, also known as Fionn ma Cumhaill in Gaelic, led a band of mythical warriors called the Fianna. Now, a giant Finn was in a rivalry with another giant in Scotland called Benandonner. To reach him, Finn created the causeway on the coast of County Antrim, which faces Scotland’s coast across the Irish Sea. When Finn saw how big Benandonner, standing in the distance across the sea, Finn decided this might not be a wise idea. Instead, Finn fled to his house, where he hatched a clever plan. He asked his wife Oonagh, to help him hide himself under a blanket, to disguise himself as a baby. Benandonner passed across the sea on the causeway, determined to settle the fight with Finn. He knocked on the door, but instead of Finn, he was greeted by Oonagh and a rather large sleeping baby, which Oonagh introduced as her son, Oisin. This terrified Benandonner. What could his father look like if this were the size of the baby? Benandonner fled back to Scotland, thwarted by the cleverness of Finn MacCool. In his haste, Benandonner ripped up the Causeway so that remnants only remain on the coast of Antrim, at the Giant’s Causeway site, and on the Scottish island of Staffa at the Fingal’s Cave site.

We know now that the hexagonal basalt rocks are evidence of volcanic eruptions that formed the Causeway in Ireland, but isn’t the creativity of my ancestors better? This story is one of my favorites. I may have been able to see through Santa Claus, but this filled me with the possibilities of a land where giants and magic roamed, and it filled me with a sense of wonder to exist in this place of extraordinary things. That’s what I began to explore in Udal Cuain and what continues to bring me back to Halloween every year – Samhain. The original celebration from Ireland.

Have you ever been to Giant’s Causeway? Did you know about the myth, and what do you think of it?

Sources:

https://giantscauseway.ccght.org/history-and-folklore/

https://giantscauseway.ccght.org/geology/

CCGHT’s Mythological Landscape of the Glens of Antrim publication

October 17, 2025

World’s 3rd Best Sunsets

We were in Erie Apparel when my husband asked, what’s the story behind the shirts that say ‘World’s 3rd Best Sunsets’? The employee laughed and replied that a ranking system supposedly placed Presque Isle on the top of the list but couldn’t find the article to verify, so Erie decided to claim third. What a goofy and lovely idea. I’d have to say it is one of the best I’ve seen in person!

It was as good as any ocean sunset I’ve seen and I have watched them from Marco Island, FL, Tybee Island, GA, and Ireland’s Wild Atlantic Way, this was the best. I think the only one I’ve seen that compares is a random winter sunset I saw in Erie in 2019 (from a Wegman’s parking lot).

We got to Presque Isle right as the sun descended into the horizon. The wind was whipping up from a small storm and the lake had breakers that sounded like any I’ve heard on the Atlantic Ocean. Here are some shots from the beach and the sky with its fearsome clouds blowing in.

Kyle and I had never planned to go watch a sunset before and it was worth it. It was one of those stereotypical romantic things that I’ve tried to pretend I’m too cool for. I’m not and it’s worth it to go do the touristy, basic things. They are classics for a reason.

Have you been to Presque Isle? Have you seen the Great Lakes? What is your favorite sunset spot?

October 14, 2024

Letters of Healing – #1

Dear Grandma and Papa,

How are you doing? I know you guys are doing well. You’re together, and you’re not in pain anymore. You guys are not separate and are feeling the healing of that yourself.

It’s been a journey here without you guys. It got a bit scary for a while. Things got weird and frightening, but after four years, things are feeling familiar and more like usual. I didn’t think it could be possible, but I guess deep down I knew it could be, because you both found a new normal after losing your parents. I guess I felt guilty and strange letting my life go on without you for myself. It wasn’t what I wanted and I resisted healing for a season because I was in denial.

I found this composer, a fellow I think you with the proper introduction to his music, would be a person you guys would enjoy. He has the emotion and the beautiful storytelling in his music that I remember you both liking. His name is Joe Hisaishi. He composed the music for several films from a company called Studio Ghibli which I think you would prefer to Disney in this current moment. It took me a while to appreciate Hayao Miyazaki’s storytelling because it was so different from what the Disney formula is. The cultural parts, I think took the longest.

I know Japan was a bit of a mystery to you guys just based on your generation. You grew up with a different version – the Imperial Japan bombing of Pearl Harbor and the War in the Pacific were your first introduction as kids, growing up during WWII. It was a cultural relationship that did not have a chance to bloom.

My generation had a different introduction to their culture – sushi, ramen, Hello Kitty, anime, Studio Ghibli, Ninja Warrior, Harajuku fashion, and Nintendo. It was a different side of Japan. In college a professor you would know, Doyle, hosted a class about East Asian Film and Literature. It was quite the overview for one semester mind you, but in that short time he showed us some pieces of storytelling I still remember like Hero, Red Wall, and Princess Mononoke.

The last one, Princess Mononoke was a Ghibli film, my first one. The illustrations were incredible and the message felt so familar because of the region we all lived in – the rust belt. But what captured my admiration the most was the music. It was stirring, haunting, sad and hopeful, a courageous melody that swept over me in its beauty.

A few years later, Kyle and I watched My Neighbor Totoro which is such a heartwarming tale. This one set me on a new goal – I need to see Japan before I die so I can see those rural vistas captured in the illustrations of Totoro. I started learning Japanese since you’ve gone, which is a story for another time, but this probably sparked that journey.

This image from Totoro makes me think of the times we would go puddle jumping together, Papa, when I was a little kid. You made life so magical, both of you.

Anyways, there’s a song in particular, Grandma, that I think you would love. Actually I think you would love to play. The one recording of it on the album I was listening to has a piano solo by Hisaishi that has the same fervor and candence of the style you played in. I can close my eyes and pretend we’re in your piano room, you’re talking away as your playing it, and the room is filled the sound of the keys. This song is called the Merry-Go-Round of Life from the film Howl’s Moving Castle. (One I still need to watch.)

I wish I could play it for you. I wish I could play all of his songs for you. I wish we could listen to them on the boom box in the kitchen as Papa and I sat on the stools along the counter and tried to coax you, Grandma to just settle in and listen instead of tidying or cooking, or wandering around the way you used to.

I miss you. But I’m trying to not dwell on what I cannot change.

Love,

Magzie

September 27, 2024

#63 – Apple Picking

We did something incredibly comforting this past weekend that gave us both a small delight. We went apple picking at our favorite orchard – Heagy’s Orchard in Northwestern Pennsylvania. It was the first time going back in four years and everything felt shinier, and happier, like the slump of the 2020s had shed and the area we used to haunt had come back to life, and so did I.

The interesting thing is I think now we instinctively felt like it was apple season at Heagy’s Orchard because these photos were taken on the same weekend, years apart, picking the same varieties of apples. None of it was planned. The pictures of my husband in the yellow plaid are from our first fall in Meadville in 2019, taken on Sept 5. The ones of me in a flannel and him in a hoodie are from Sept 7, 2020. And the first grouping, above, is from this past weekend, Sept 7, 2024.

How weird is that? I didn’t know we had a family tradition, him and I, but apparently we do and it was special to go back after such a long hiatus. Leaving Meadville-Erie area, a place that became home to us both after feeling like nowhere was home no matter how far we moved or how hard we tried in familiar places, was such a relief. Having to leave our home under the unfortunate circumstances of a dangerous living situation sucked.

It was frustrating that it was because drug dealers moved into the bottom unit of the house we were renting, with a considerable amount of domestic violence going on with them too, and the police doing little to nothing about it, which was despicable! There was so much pain and suffering in that situation. It only got worse when it became a squatting situation, the air was tense, and there was a gun. Not something you want to mess with. But not being able to fix the situation was a heartbreak that I shoved down in a box, to be left until I was ready.

Our new neighborhood in our new town where we lived from 2021 to the beginning of 2024, was like a high-strung Bailey Downs from Orphan Black, it never felt like home and so I had to keep that box shut and therefore couldn’t go to Erie or Meadville without feeling this rogue frustration, that until I returned there this past weekend, I couldn’t figure out why I was so frustrated and scared of the big emotion, But now I understand, it was a lack of acceptance compounded with the confusion of the dumpster fire that was 2020.

It was a lot of change in quick succession and my neurodivergent brain didn’t know what to do with in the moment, so I shut down. I was afraid I made a mistake leaving although I felt isolated and lonely after 2020, moving closer to family felt like oxygen. I’m glad in buying a house we are still able to go back up to the Meadville and Erie areas, because I realized I’m not done with that area, I just needed to be done with that living situation, and in turn, I really needed to get out of that suburban hell I fled to afterward to go back and see the place that made me feel home again.

The nature is just too pretty to be away from it for too long. There are these incredible ridges that stretch out in every direction. Fields, forests, creeks, ponds, marshes, and the closer you get to the lake it gets flatter until the big blue horizon meets you. It’s incredible. Is there a place or a tradition that helped you feel at home again after going through a tough time?