Pittsburgh – One Rabbit Riot

I had plans originally to write about Ralph Lauren Christmas on its own, but then I saw two advertisements, one from local brand Steel City and another from Banana Republic, so bizarre that I knew I would be here. Hopefully not ranting too much, for the goal of this discussion for me is to think more deeply about the subtle oddities in my culture, I see weaving themselves in, like they are normal. Overconsumption, cultural appropriation, and the cosplay of wealth.

Banana Republic’s Holiday Edit

So what does fippery have to do with it? Fippery is another word for ostentatious; it’s showy. Frivility in dress or style. I also find the attitudes of these two brands, and I do want to write about exactly that. Banana Republic has always been in my mind, a bit ridiculous. But with every re-watch of Seinfeld, I see J. Peterman in Banana Republic’s threads, but their recent holiday commercial pushed me over the edge. They are that nonsense.

The holiday commercial is set in Ireland, County Cork, and I know I haven’t been to Ireland in 20 years, but dang, nothing about this commercial felt authentic. They play a cover of “Linger” from the Cranberries over the holiday scene in a pub, wandering around the town, finding a telephone booth with Irish Gaelic on the sign. They are all wearing vaguely Irish clothing, but really it looks like cast walked through a Premium Outlets on their way to Castletownshend, Cork. There are lovely Irish Christmas songs and many other songs by Irish bands that would have captured the spirit of the season better than a breakup song. No shade to the Cranberries, I love them. There were better Cranberries songs to pick. Personally, I would have looked at Dreams, Ode to My Family, and I Can’t Be With You to capture the nostalgia of the season with a non-traditional song.

Moving beyond the music, there was nothing really Irish about this ad. We barely see the town, we barely see the people, or the ancient beauty of Ireland. Think about movies such a Waking Ned Devine or Banshees of Inisherin – the landscape is a character, so is the music, and community. Ireland felt warm, not in temperature, but in the warmth of the people. The land feels like there is magic just under the surface, an imagination unbreakable, and a spirit that carries the culmination of all those who came before in an essence that makes you want to know more. The sweaters are intricate, made with the intention of preserving heritage crafts. Just take a look at Banana Republic’s holiday page compared to Blarney Woolen Mills, which is based in County Cork! The source material was right there. I guess what I am trying to say is obvious: Banana Republic’s collection is the fast fashion version of Irish style, don’t fall for it, no matter how they try to sell you on the “luxury” of it all. Now, what really bugged me about this ad was, in my opinion, the cultural appropriation of it all.

There is a fairisle sweater in this Irish collection, which is actually a Scottish heritage craft from the Shetlands. This sweater contains wool from Italy, being sold as an Irish-inspired sweater. You couldn’t even use Irish wool? Or include iconic Aran sweaters? Fisherman sweaters like the iconic one from When Harry Met Sally? The Donegal Wool sweater and sweater vest, straight up annoy me because these are again Italian wool. There is a wonderful mill in Donegal called McNutt that could have supplied true, authentic craftsmanship. We still have our clothing pieces from this store and Blarney Woolen Mills, 20 years later. I don’t like Ireland, which has been used for centuries, been the butt of the joke for centuries, being used again to peddle some lackluster clothes.

Gap, Inc. is a huge brand; they should have invested in sustainable Irish materials and supported the local Irish economy by using Irish craftspeople to create this collection. But just like J. Peterman, they come and see, then they steal other cultures’ designs to make a quick buck from subpar clothing. Look at the prices! The Banana Republic sweaters, made in Italy with Italian wool, versus the Blarney Woolen Mills sweaters made in Ireland from Irish wool, both made from merino wool, too. Local is better. Also, look at the craftsmanship of the Blarney sweaters; those cables are stunning and also affordable. Shame on you, Gap!

Steel City, What Are You Doing?

Actually, to quote the Big Fat Quiz Show, “You slag!” Steel City is a brand no one outside of the Pittsburgh area will know about, and that’s okay. Small businesses are great, and when this brand first started, they were cool. Their claim to fame was hyper-local graphic tees of beloved cultural things such as Turners Tea, the Stillers (aka the Steelers), Kennywood, Mr. Rogers, the Pens (Pittsburgh Penguins), and nostalgia. Over time, though they have expanded, which is great, creeping out to the suburbs of Cranberry and Ross Park Mall, and that is where things have taken a bizarre turn. In 2022, I went to their location in Cranberry Township and was appalled by how tissue-paper-thin the new items were. We had bought pierogi and Potato Patch shirts, which were of great quality, but the new stuff was off. The prices, quite higher than before, and I was no longer interested in their stuff.

But as targeted ads go, I keep seeing their stuff everywhere, and it has gone in some random places. There was a motorcycle and a desert aesthetic to their pieces now? Okay, odd. Neither of these things has anything to do with Pittsburgh. I guess the name is the only connection? Next, I got ads for quiet luxury workwear pieces, the local graphic tees, now behind a t-shirt club paywall. It felt soulless, and I was incredibly disappointed. I thought in the beginning maybe they were going to make the items in Pittsburgh, but they are made overseas. This morning, though, I got an ad that straight up felt out of touch.

Seriously? In this economy? With the amount of destruction the fashion industry creates on our planet? Honestly, Steel City, what the flipping heck are you doing? This brand is neither relatable nor cool anymore. Wasteful consumption is not in style, no matter what the internet says.

Ralph Lauren Christmas

Now, Ralph Lauren isn’t promoting this; this is just a TikTok trend, and I just wanted to drop my two cents. I’ve spent the last five years chasing the nostalgia of old Christmas, Christmas before everything hurt. Before people died. When I was a kid, things were simple. No matter how much you spend, decorate, chase – this aesthetic is not going to fix what is broken in your heart. I encourage you to seek out authenticity this Christmas. Volunteer time at shelters, donate supplies, check on neighbors. Call those friends or those family members you haven’t seen in so long and connect once again. The Home Alone house is stunning, but remember, what brings the true Christmas spirit is the relationships reconciled for the Old Man and Kevin on Christmas morning. People over things, always.

Hope and Love Transform Communities

This mission is based in Pittsburgh, PA. I first learned of the mission through my teachers at school who would lead drives to collect hygiene items and socks to distribute to men experiencing homelessness in our nearby city of Pittsburgh. The mission has now expanded to offer assistance to men, women, and children experiencing homelessness through their Street Outreach Team and shelter locations within the city. The mission started in 1952 as a soup kitchen and has expanded to include a men’s shelter, a food pantry, a women’s and children’s shelter, a recovery place, and a free clothing store.

The mission came again on my radar while watching the Kindness Diaries when host Leon is hosted by a man who is experiencing homelessness, who offers him a place to stay at the mission. How incredible is that? It’s like the widow’s offering.

At the time I was experiencing a time of financial insecurity. I was about to go through a season that could have led to being without a roof over my head. Without the privilege of family members to help me until I could get back on my feet, I’m not sure where I would have been. This season of life changed me dramatically. It changed how I saw the world.

It broke my heart for the members of my community who are not as fortunate to have family and need people to step up into the gap and help. I was determined, that once I got through this period I wanted to support this mission through financial contribution and I have done this. And by supporting this mission, I’ve continued to learn how much kindness and generosity change everything.

Of course, because I am a flawed human I got distracted by work once I was back to being employed and lost a few years in my own world, but thankfully God was relentless in putting this on my heart. I’m grateful for His willingness to not give up on us even when we are unfaithful workers.

Jesus sat down opposite the place where the offerings were put and watched the crowd putting their money into the temple treasury. Many rich people threw in large amounts. But a poor widow came and put in two very small copper coins, worth only a few cents.Calling his disciples to him, Jesus said, “Truly I tell you, this poor widow has put more into the treasury than all the others. They all gave out of their wealth; but she, out of her poverty, put in everything—all she had to live on.”
Mark 12:41-44 NIV

The simple yet impactful work of the Street Outreach Team to go out daily conduct wellness checks, and distribute water, food, and hygiene items within the homeless encampments in Pittsburgh makes a huge difference. Inviting people back to the mission and doing this every day – this is how we make a difference.

It’s about remembering people who go unseen in our individualistic and capitalist society and showing up for them every day. It shirks the standard, the lie that if you don’t have financial means or stuff you don’t matter.

Yeah, it’s sick. But it is modern society. Actually, it’s always been a part of our societies from Victorian workhouses to the beggars at the gates in the Bible, it’s a human problem to ignore those in our world who need community the most.

We Will Not Be Shaken

When the city of Pittsburgh decided to clear out homeless encampments by force, Light of Life stood up to challenge the approach of the city officials and make them consider the root cause of the problem, the systemic problem, instead of ignoring the problem.

Like many cities around the United States, Pittsburgh is experiencing rising homelessness within the population. Some of this is due to the housing crisis, but also the affordability of housing is changing within the city, and there is an unaddressed drug problem on the rise that is not being dealt with. Addiction and homelessness can go hand in hand, so why not address the addiction problem too?

This is what Light of Life offers at their rescue mission in addition to dignity, community, and a way forward for families and individuals who are struggling to uplift them and equip them for the bright and secure futures they can have. It’s about hope.

I think too often we overlook how much mental health can wreck our lives.

When I was struggling to find steady employment after college, I felt depressed and anxious because I was working hard to find a job but the jobs simply didn’t exist. I was living frugally but I still had to give up my apartment and move back in with my mom because I ran out of money.

I was incredibly depressed during this season and I isolated myself due to my embarrassment when I really needed people to talk to about these feelings to be able to move forward. This is what the work of the Light of Life Rescue Mission aims to do, by challenging the culture, to show up for our neighbors instead of ignoring them in their time of need.

I believe this mindset is what we need in our world, more than ever after the worldwide trauma of 2020, and how that disconnected us all. We need to bring our sense of community back instead of isolating ourselves behind technology or accumulating things to feel little hints of joy. We need each other. We need true joy, hope, love, and peace.

Most importantly, we need to remember that people deserve dignity. To think beyond our little spheres. It’s a daily challenge for me, I get so wrapped up in my stuff, and that’s not what is important. Like remembering that heat waves or cold weather can have severe consequences for those in our communities who are living without. So as the summer sizzles on and we look to the cold ahead, how can we all make a difference for those around us who need support?

Tag: Pittsburgh

Unrelatabilty and 2025 Holiday Campaigns