Fast fashion is a problem for many reasons. The overconsumption. The exploitation of workers. The lack of quality in construction and fabric. Polluting water sources and landfills. Ruining thrift stores with Shein products. But one I hadn’t considered was how these fast fashion brands are watering down design to the point that they are misrepresenting fashion terms like corset, choosing the wrong fabrics for construction, and not even trying to pattern match. It’s becoming nonsensical!

Fall fashion trends and fall sales are in full swing here in the US. I’m seeing ads everywhere, in between Instagram stories, in my email inbox, on YouTube, on television advertisements, etc. It’s bonkers! You would think that we had empty closets and had never owned cold-weather clothing before! Each season you need to completely restock your wardrobe! Buy, buy, buy!

So I caved and I started to look at these websites. Looked, not purchased. That is the key here because I found some wacky things masquerading as vintage and historical-inspired pieces of fashion. These fashion brands are two that are quite popular in my neck of the woods.

The Gap does Medieval Plate Armor

A brand I get a lot of ads from, which amuses me because I don’t like this brand, is the Gap. I probably see ads because I do buy occasionally from Old Navy and they are owned by the same company. If only the Gap knew how I feel about them, they would realize it is a lost cause. I think that the Gap cuts its patterns weirdly, is expensive for the quality, and is dry toast in terms of its aesthetic. So I wasn’t surprised to see a rather vanilla dress. What surprised me were the style lines of this dress and the fabric they chose.

This dress looks inspired by 16th-century plate armor, a breastplate specifically, but it is made out of what I would guess is a stretch jersey because there is no structure or fastenings in the photos. So a rigid garment, being made out of a stretch shapeless fabric, just isn’t right. There is something off about the shape of the bodice and how it hangs on the body. This is a missed opportunity. I think they could have added boning channels or made this out of a stiff woven fabric. Maybe a coordinating vest? Vests have come back in popularity. It’s a misrepresentation of the historical garment they were inspired by and as a dress historian, it bugs me. This dress is already an attempt at thinking outside the box, so why not do it properly and celebrate the design? 🙂

There is an exhibit at the Met, linked above showing a historical example of what I am talking about, featuring an exhibit of 16th-century armor with beautifully sculpted lines.

A Corset That is Not a Corset

This dress is not a corset. Maybe it is a Victoria’s Secret definition of a corset with the stretch smocking on the back, but this is not in form or function, what a corset is or was. The corset was a supportive undergarment, a foundation garment as they were called that shaped the body and supported the bust according to the specific standard of beauty at the time. The first iteration of the corset appeared in the 16th century, called a pair of bodies. This was followed by stays in the 17th and 18th centuries and the transition to the corset in the 19th century which held popularity until the 1920s when the corset began to fall out of fashion for other types of garments. This is a very quick overview and I probably oversimplified this so I would recommend checking out historical costuming YouTube for a better reference, also the V&A has an online exhibit featuring Victorian corsetry.

Because of the lack of familiarity, we have with the corset in our 21st-century mind, we tend to slap the word corset on any shape that looks like a formed bodice, which is what this is a bodice cut to accentuate the waist but will fall flat because it is not made with any structure to give the garment a shape. There is no lacing, cording, fake baleen, or steel to give this any shape beyond the body that will wear it. It is all smoke and mirrors. But that bugs me, because American Eagle, the maker of this dress, is a popular teenage and young adult brand that can shape the minds of the future by their experience with clothing!

So why not ride this wave of aesthetic TikTok dressing and go full-on corsetry? Tight lacing is not required, nor was it popular for most women historically, except for the Kim Kardashians of antiquity who did it for the spectacle, people of the past needed to move and breathe just like us so it could be a corseted bodice, and not be controversial! It’s just a thought. I do appreciate the trim on the skirt, it is very 1890s, and I like it.

This dress has the same problem, this is not a corset and this is barely a puff sleeve. This is bad marketing and bad fashion education. You could never corset an open-back dress and to puff a sleeve you need quite a lot of volume and possibly some Tarleton to help keep the sleeves voluminous. The Fashion Institute of Technology has an online exhibit featuring the Gigot sleeve, a beautifully puffed historical design.

When it comes to historical dress there are so many cool designs from the past, and with the amount of research that exists and abilities to connect through technology, there are endless ways to be inspired from the past but not screw it up. I think we should embrace the gift we have of historical dress knowledge and technology like sewing machines, the internet, etc to make something beautiful. These companies have so many resources at their disposal, that I wish they would try a bit harder to make good clothing. But alas, they are fast fashion, and this is one of the worst fast fashion blunders I have seen from these two brands, the Gap and American Eagle until I found this one pair of plaid pants, but that is another story!

Thank you, reader, for going on this adventure into historical dress with me. If you are as tired as I am of the current state of fashion, I encourage you to learn how to sew! It’s the best hack I’ve found.